ALSACE BLEND

In 2025, Alsatian wine category feels dated and invisible next to other French regions, with lagging US sales.

Famous for exceptional wine, yet the historic region of Alsace hasn’t kept pace with the market branding. Historic producers still lean too heavily on tradition using ornate scripts, crests, and restrained color palettes, which diminishes brand recognition and product distinction in the current market.

Mission

Case

Design label and branding that will spark curiosity on a crowded shelf, and make Alsace category part of the current conversation.

Study

Brand

Playful yet modern. The name feels light, approachable, and conversational. The visual language follows suit: bold color, simple forms, and typography that feels contemporary. The goal wasn’t to reject Alsace’s heritage but to reframe it — to design a label that could spark curiosity on a crowded shelf, and make Alsace feel like part of the current conversation.

PACKAGING

IDENTITY

2022